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Why Apple would want to move into music streaming

Apple(s AAPL) is reportedly looking to build its own web radio service through iTunes, something similar to Pandora.(s P) Both the Wall Street Journal and the New York Times have reports that say Apple has started talks with music publishers for the appropriate licenses that would allow it to pursue such a service. It sounds like Apple basically is looking to apply its “genius” function to music in the cloud. And with the rise of customized, streaming music services, it’s possible Apple is looking for ways to defend its music turf.