Aug 28, 2012 – 11:31AM PT
Hey Hollywood, forget SOPA, ACTA & TPP. Embrace Netflix instead
Here’s a novel idea for Hollywood: Instead of forcing other countries to adopt ever tougher copyright laws, help services like Netflix and Hulu to launch operations overseas. And forcing U.S. consumers to authenticate before they can watch TV online might not be the smartest idea either.
Every few months, Hollywood is making yet another push for stronger copyright laws and more restrictive trade agreements. First, there were SOPA, PIPA and ACTA, and now there is the Trans-Pacific Partnership (TPP). But new data from Ericsson’s (s ERIC) ConsumerLab research unit shows that Hollywood may have gotten it all backwards. The most successful weapon in the fight against piracy aren’t new laws, but better services.
Case in point: Less than 15 percent of U.S.-based online video viewers use file sharing for their movies and TV show fix, according to Ericsson’s TV & Video Consumer Trend Report 2012 (PDF). Netflix (s NFLX) on the other hand is used by around 55 percent. Hulu, websites of TV networks, iTunes (s AAPL) and Amazon’s (s AMZN) VOD offering are also more popular than piracy.
Compare that to Spain, where legal services are still in their infancy: Spanish online…
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