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Even the Olympics, can’t budge our outdated TV models.

Frustration with a lack of access, editing and the overall confusion about who can see what of the Olympics shows how frustrated consumers are about our outdated TV, but NBC has paid $1.18 billion to broadcast the games. Who is the consumer here?


Once again, NBC is irritating the heck out of millions of Americans by messing around with the Olympics. Once again, the decision to show the opening ceremony in prime time via a time delay has resulted in people accusing NBC of “not getting it,” and of thinking “it’s 1992.” Once again, the decision to edit the games has some sports fans irked about cuts NBC made in the opening ceremony.

And once again, U.S. consumers don’t get it. Sure, people are frustrated because they can’t easily stream the Olympics online without a cable subscription, and there will always be sports fans who don’t want the edited version of The Games with the life stories on athletes and dramatic cuts. But frankly, for now, NBC doesn’t really care what those people want.

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