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Twitter as media: Its ambitions grow with NBC Olympic deal

Just a few weeks ago, we wrote about how Twitter was dipping its toes into the media business by hiring editors and producers to curate content, followed by the launch of a NASCAR media hub that made it obvious where the company’s intentions lay. Now it is about to jump into the global media game with both feet: as reported by the Wall Street Journal and confirmed by us, Twitter will launch a landmark partnership with NBC for the Olympic Games later this week that will see a team of curators or editors producing a Twitter-based news hub — turning the service into what the Journal describes as “the official narrator” of the Games.

Gigaom

Just a few weeks ago we wrote about how Twitter was dipping its toes into the media business by hiring editors and producers to curate content, followed by the launch of a NASCAR media hub that made it obvious where the company’s intentions lay. Now it is about to jump into the global media game with both feet: As reported by the Wall Street Journal and confirmed by us, Twitter will launch a landmark partnership with NBC Universal(s cmcsk)(s cmcsa) for the Olympic Games later this week that will see a team of curators or editors producing a Twitter-based news hub — turning the service into what the Journal describes as “the official narrator” of the games. The deal marks another step on Twitter’s path toward a media-based future, one in which it tries to navigate the gray zone between being a partner for media companies and being a competitor.

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