Interview: Are Olympic teams, organisers media companies now?
It’s not just broadcast rightsholders, accredited media and outside publishers who are building online tools and destinations for this summer’s Olympic Games. Organisers and even sporting teams are vying for audience share, too…

Team GB (AKA the British Olympic Association and British Paralympic Association) will debut two of its own new digital products next Monday – a “Team GB Live” mobile and web app to give fans customisable real-time data, and a fan gallery that is intended as a digital legacy project.