Originally posted on paidContent (old):

Digital music retailer 7digital is shaping up to be one of the main smartphone competitors to iTunes Store, as it announces another big manufacturer carriage deal.

7digital, which already powers Samsung’s MusicHub on Galaxies, will also power downloads for 20 million HTC Android phones, including its flagship One, throughout Europe, Middle East, Africa, Canada and Australasia  by end of 2012.

The HTC player involves users creating a 7digital account, so those who use the 7digital app on their HTC can also buy songs from 7digital and use their 7digital locker through 7digital.com, or even rival devices.

With Samsung and HTC, both of whose apps carry 7digital branding, 7digital – part-owned by HMV – now powers music on two of the main Android handset exponents. 7digital’s API is what allows partners to offer its service on a white-label basis.

Previously, 7digital’s white-label business had depended on software and services suppliers, like…

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