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Locaid bolsters location service with IP address data
Locaid, which provides location-as a service through partnerships with top carriers such as AT&T (s t), Verizon (s vz), Sprint (s s)and T-Mobile is expanding the way it can identify a user’s device. Now, instead of just working through a carrier network to extract location data, Locaid is introducing the ability to use IP location to further authenticate where a connected device is. The company says it’s the only location-as-a-service provider to offer this combined location sourcing.

Originally posted on Gigaom:

Locaid, which provides location-as-a-service through partnerships with top carriers such as AT&T (s t), Verizon (s vz)(s vod), Sprint (s s)and T-Mobile is expanding the way it can identify a user’s device. Now, instead of just working through a carrier network to extract location data, Locaid is introducing the ability to use IP location to further authenticate where a connected device is. The company says it’s the only location-as-a-service provider to offer this combined location sourcing.

Locaid IP Location gives Locaid’s customers more accuracy in determining where a consumer is and prevents the ability for someone to fake or spoof their location. By looking at the IP address of the device at the start of an internet session, Locaid can provide more data on the device including connection type, latitude/longitude information, zip code and whether the connection is from a home or business. And that allows Locaid to locate any computer or…

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