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Why Apple would want to move into music streaming

Apple(s AAPL) is reportedly looking to build its own web radio service through iTunes, something similar to Pandora.(s P) Both the Wall Street Journal and the New York Times have reports that say Apple has started talks with music publishers for the appropriate licenses that would allow it to pursue such a service. It sounds like Apple basically is looking to apply its “genius” function to music in the cloud. And with the rise of customized, streaming music services, it’s possible Apple is looking for ways to defend its music turf.

Originally posted on Gigaom:

Apple(s AAPL) is reportedly looking to build its own web radio service through iTunes, something similar to Pandora.(s P) Both the Wall Street Journaland the New York Times have reports that say Apple has started talks with music publishers for the appropriate licenses that would allow it to pursue such a service. It sounds like Apple basically is looking to apply its “genius” function to music in the cloud. And with the rise of customized, streaming music services, it’s possible Apple is looking for ways to defend its music turf.

We know Apple is looking to integrate iCloud and iTunes. Apple knows what music you like based on iTunes downloads, and it knows what music you listen to most. It could try to take that data and recommend songs that stream via iCloud like a radio instead of only recommending songs to purchase, which iTunes already has. It could…

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