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Although it has only been a mainstream social network for a few short years, Twitter has formed a surprisingly tight and symbiotic relationship with the media, both because it is a kind of real-time newswire for information about events like the Arab Spring and the upcoming U.S. election, and also because it gives journalists an easy way to extend their personal brands into the social web.
Twitter’s relationship with the media: It’s complicated...
As Twitter continues to expand its control over the content that runs through its network, even as it forms partnerships with large TV networks like NBC, media entities of all kinds are going to have to ask whether their reliance on the service is wise.
