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BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing
While NBC is still taking a social media pummelling for “failing” with what it hails as a record-breaking Olympics audience, the BBC, whose Olympics undertaking has been lauded, is telling the world about its new online records.

On the busiest individual days of London 2012, BBC.co.uk served even more traffic than during the whole of the 2012 soccer World Cup, BBC Olympics product head Cait O’Riordan writes (release). That number is 2.8 percent petabytes.

Originally posted on paidContent:

While NBC is still taking a social media pummelling for “failing” with what it hails as a record-breaking Olympics audience, the BBC, whose Olympics undertaking has been lauded, is telling the world about its new online records.

On the busiest individual days of London 2012, BBC.co.uk served even more traffic than during the whole of the 2012 soccer World Cup, BBC Olympics product head Cait O’Riordan writes (release). That number is 2.8 percent petabytes.

We previewed the BBC’s Olympics online strategy herehere and here. Beside near-day-long coverage across five of its nine linear TV channels, the corporation had cast up to 2,500 hours of live action (every minute of every event) on its website for desktop, smartphone and tablet and through up to 24 simultaneous live streams available online, through internet TVs and via satellite and cable TV.

  • An average 9.5 million global daily uniques…

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