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web3dlawyer:

Forget ‘social media Olympics’, these are the mobile games
Over the last week, we have reported how almost half of U.S. and UK Olympics video streams served by NBC and the BBC were to smartphones and tablets. Now search data further reinforce how the mobile internet has reached new heights this summer.

Originally posted on paidContent (old):

Over the last week, we have reported how almost half of U.S. and UK Olympics video streams served by NBCand the BBC were to smartphones and tablets. Now search data further reinforce how the mobile internet has reached new heights this summer.

Google on Tuesday published data showing the largest share of searches for “Paul McCartney”, as his performance closed out London 2012′s opening ceremony, came from smartphones…

Strung out over the games’ first two whole days, Google’s data shows desktop regaining the majority of search share for Olympics-related queries; only Japan saw the majority of searches from handsets…

Evidently, mobiles and tablets pull the strongest audiences at night and around large events. Dai Pham and Adam Grunewald of Google’s mobile ads marketing team write:

“We see these trends in many multi-screen events (such as the Super Bowl, Oscars, and Eurovision). But the Olympics represents an even…

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