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The end of convergence? Perhaps for News Corp.

When News Corp bid to take over BSkyB, it heralded a tantalising vision – a future media organisation pooling print and broadcast assets, news publishing and entertainment for the online future.

Originally posted on paidContent (old):

When News Corp bid to take over BSkyB, it heralded a tantalising vision – a future media organisation pooling print and broadcast assets, news publishing and entertainment for the online future.

With both newsprint and TV stressed and diminished by ongoing digital disruption, combining News International (The Times, Sunday Times, Sun and News Of The World) with BSkyB (Sky News, other channels and the pay-TV access business with over 10 million subscribers) seemed an excellent avenue to shore things up, unleashing a modern powerhouse.

The pair had already enjoyed partnerships, like Times Online running Sky News video and News International papers featuring Sky Sports ads. Further integration was just the ticket for the internet age. At least, that’s what some observers thought would happen.

But now it may never come to pass.

The mire in which News Corp’s UK news publisher has found itself led to News Corp…

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