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Scribd and the new era of the $10 textbook
The traditional textbook publishing model, based on dead trees and middleman, can force students to shell out hundreds of dollars for a stack of photocopies. Now, two law professors are showing how easy it can be for academics to offer an alternative at a fraction of the price.

Eric Goldman and Rebecca Tushnet are both trademark experts and popular bloggers. This week, they offered a new package of course work called “Advertising and Marketing Law: Cases and Material” for sale on Scribd for just $10. In a blog post, Goldman explains the economics behind the $10 price tag:

Originally posted on paidContent:

The traditional textbook publishing model, based on dead trees and middlemen, can force students to shell out hundreds of dollars for a stack of photocopies. Now, two law professors are showing how easy it can be for academics to offer an alternative at a fraction of the price.

Eric Goldman and Rebecca Tushnet are both trademark experts and popular bloggers. This week, they offered a new package of course work called “Advertising and Marketing Law: Cases and Material” for sale on Scribd for just $10. In a blog post, Goldman explains the economics behind the $10 price tag:

Compared to 99 cent or free eBooks, a $10 downloadable book may sound expensive. But, compared to the typical law school dead-trees casebook, $10 is a ridiculous bargain. Many print casebooks of comparable size cost $150 or more. … While we could easily justify a higher price than $10, we’re not exactly…

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