Want to get the latest news from Miller Light on Twitter? Hold up, youngsters.
Twitter and Buddy Media announced a partnership Thursday that will allow Twitter to screen underage users attempting to follow alcohol and other adult brands through the social media service. The news comes as Twitter works to beef up digital advertising and make the service more useful for brand marketing…
Twitter? Hold up, youngsters.
Twitter and Buddy Media announced a partnership Thursday that will allow Twitter to screen underage users attempting to follow alcohol and other adult brands through the social media service. The news comes as Twitter works to beef up digital advertising and make the service more useful for brand marketing.
Twitter itself does not collect information on the ages of users, so it paired with Buddy Media, which developed a tool for screening for a user's age.
