web3dlawyer:

Twitter? Hold up, youngsters.

Twitter and Buddy Media announced a partnership Thursday that will allow Twitter to screen underage users attempting to follow alcohol and other adult brands through the social media service. The news comes as Twitter works to beef up digital advertising and make the service more useful for brand marketing.

Twitter itself does not collect information on the ages of users, so it paired with Buddy Media, which developed a tool for screening for a user’s age.

Originally posted on Gigaom:

Want to get the latest news from Miller Light on Twitter? Hold up, youngsters.

Twitter and Buddy Media announced a partnership Thursday that will allow Twitter to screen underage users attempting to follow alcohol and other adult brands through the social media service. The news comes as Twitter works to beef up digital advertising and make the service more useful for brand marketing.

Twitter itself does not collect information on the ages of users, so it paired with Buddy Media, which developed a tool for screening for a user’s age.

Buddy Media explained in a blog post on its site:

Over the past month, we have been beta-testing this solution with a small and select group of alcohol brands from several of the alcohol industry’s major holding companies, including Brown Forman’s Jack Daniels (@JackHoney), Jim Beam’s Skinny Girl (@SkinnygirlCKTLS), and MillerCoors’ Coors Light and Miller Lite (@CoorsLite and…

View original 66 more words

About these ads