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UK-based MirriAd, whose software technology overlays brands and their products in to movies and TV shows, is taking on £2.5 million ($3.8 million) in funding, mostly to spend on sales and marketing.

To date, MirriAd has raised £10 million. This latest raise follows an October 2008 funding of £2 million, a January 2009 £1.5 million take and an unspecified amount in September 2010…

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